For much of the 21st Century, poker
has been the #1 search term in the world, edging out the likes of Paris Hilton and Britney Spears. On top of that, poker is one of the most valuable
search terms, with tens of thousands of seriously-focused websites competing to rank for that one-word and related terms.
Despite that, few poker sites have engaged in sensible website optimization and very few talented Internet marketers have ventured into the field.
There are basically two ways to approach search marketing: be the best, or spam and pretend to be the best. In the poker niche, this "white versus
black hat" conflict has never been a fair fight because searchers/poker players are far above average in their ability to sniff out "bluffers",
and so spammy websites with crappy content can't do much with visitors even if they manage to fool the search engines.
This site supports user-friendly, guideline compliant actions. Call it white hat if you want, but that is the philosophy here, if for no other reason
than the most basic... in the poker niche, white hat is where the money is.