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 Most people
don't like to do things in a solid, consistently professional manner, but that is the most-traveled road to success, as
Poker Tips has demonstrated over a several year period.
A deep content site with broad coverage of multiple subjects, Poker Tips ranks somewhere between good and great for most
topics anybody would care to rank for, including very high profile searches as well as many smaller niche ones. In other
words, the site seems to have considered what searchers are interested in, and built content for them.
A weakness about the site is its anonymity. Strategy articles aren't signed, so their credibility and originality is purely
speculative... except they are all "Pokertips.org articles", meaning they have credibility by being on a site that
appears credible. That's not the best way to go about building a trustable site (strategy based sites of course require
considerable trust as not many people search for "bad poker tips").
A mix of a strategy site and a forum site, perhaps Pokertips.org most intriguing characteristic is that it ranks well on
Google, Yahoo and MSN. As simple as that sounds, it is quite rare for a quality content site to rank well on both Yahoo
and MSN in addition to Google. While Google dominates searches overall, having #1 ranks for "poker rules" on both MSN
and Yahoo for example is not insignificant, especially over time. In addition to the obvious of it being nice to rank well for
lots of things, given how the search engines constantly screw up, a site that gets large amounts of traffic from all the engines
is much more "bulletproof" compared to a site that gets the same amount of traffic from a single engine. Poker Tips may
have the best such triangular search engine strength among the top 25 information sites. |
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